Search-ready content
Clear page topics, meaningful headings, useful internal links, and metadata that reflects the actual content.
Technology in practice
SEO, Analytics & Advertising.
Technical SEO, Google Analytics, Google Ads & structured data
Search visibility and useful measurement depend partly on how a website is built. Content structure, metadata, page behavior, and event definitions connect engineering decisions to the work of marketing teams.
- DiscoverContent · Links · Metadata↓
- InteractLanding page · Form · Action↓
- MeasureEvents · Validation · Reporting
Google Analytics
Google Ads
WordPress
The business context
Make the website understandable and measurable.
A useful implementation begins with clear questions: what should visitors find, what action matters, and what evidence would show that action occurred? I connect those questions to page structure and implementation without treating a tracking tag or SEO plugin as the whole solution.
Website measurement
Define meaningful actions and review whether the configured events represent those actions accurately.
Campaign destinations
Support landing pages, forms, and the technical connections between advertising and the website experience.
The layers of the stack
The tools and how I use them.
SEODiscoverability and structure
Technical SEO
Technical SEO includes how pages can be discovered, crawled, and understood. Titles, canonical URLs, links, and accessible content are part of that foundation. I favor useful pages with distinct purpose and clear navigation; publishing more pages alone does not establish search value.
Google AnalyticsBehavior measurementGoogle Analytics
Google Analytics uses events to describe interactions. Event names and parameters should reflect a defined action, and duplicate firing or missing events can distort interpretation. Reporting needs to be considered alongside consent choices, configuration, and the behavior actually observed.
Google AdsCampaign and website alignmentGoogle Ads
Google Ads connects campaigns with destinations and conversion measurement. The website side includes relevant landing content, working forms, and clearly defined conversion actions. A click or a form-button press should not automatically be treated as a completed business outcome.
Yoast SEOWordPress publishing support
Yoast SEO
Yoast provides WordPress SEO controls and structured-data output. Its settings should be reviewed alongside theme behavior and other plugins to avoid conflicting metadata or markup. Editorial quality and the technical implementation still need attention beyond plugin configuration.
JSON-LD / Schema.orgStructured descriptions
JSON-LD / Schema.org
JSON-LD can describe page entities using Schema.org vocabulary. The markup should agree with visible content and the organization or item being described. Valid markup helps communicate meaning but does not guarantee a particular search appearance or ranking.
My approach
Define the question before collecting the event.
I define the visitor action being measured, then check the relevant page metadata and events. An attempted submission, a successful inquiry, and a later sale need separate definitions.
Experience in context
Related project work.
Stack’s Bowers Galleries
My WordPress/PHP contributions include structured content and SEO-related work such as Yoast and JSON-LD. The case study places this alongside the wider application and customer-facing platform work.
Explore the website contributionsCorporate website experience
My broader career includes WordPress website development for Mission Valley Bank via Focus DMS and for Coast Produce, with analytics support among my Coast Produce responsibilities. I also bring experience with SEO, Google Analytics, and Google Ads to conversations with marketing teams.
View the career portfolioRelated topics.
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Tell me what you’re building or what needs fixing.
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